Roots to Rise Program

Grounded in your vision. Growing toward your future.

What is this program?

We’re excited to launch a 30-day program designed to help vendors not only showcase their business at the market but also scale beyond it.

This first cohort is limited to 10 vendors and includes:

  • 2 - In-Person Workshops on marketing, branding, and business strategy

  • 2 - 1:1 Consulting Sessions (30 minutes each) with Aaron Horner of AMH Services

  • Guidance on marketing foundations (goals, brand clarity, social media strategy) with Chris Santos of By Santos Consulting

  • Support in defining business goals and building the path to achieve them with AMH Services

🎯 Our mission: Equip market vendors with the tools, clarity, and connections to grow stronger businesses—both inside and outside the marketplace.

The Workshops

Marketing & Social Media Made Simple for Market Vendors


Running a booth at a market or selling online is more than just showing up with great products. You need a brand and marketing plan that brings customers to you.

In this hands-on workshop, you’ll learn how to:

  • Clarify your goals and ideal customers.

  • Create a memorable brand that stands out in crowded markets.

  • Use social media strategically without burning out.

  • Turn casual browsers into loyal customers.

  • Build simple systems to stay consistent and grow.


Business Stabilization and Growth Coaching


Selling items comes with requirements. Growing your business works best when there is a solid strategy in place and the connections necessary to see you through the next few steps.

Through our Launch Phase we will: 

  • Assess your current compliance status

  • Co-build a plan to be compliant in the market(s) of your choosing.

  • Clarify your goals for stabilization and growth over the next 3 months, 6 months, 1 year

  • Benchmark the steps for you to stabilize and grow your business in alignment with your goals.

  • Identify and build collaborative strategies for growth

  • Initiate a realistic plan to scale your business

The Instructors

Chris Santos

By Santos LLC / DJ FLOW

Chris Santos is a marketing strategist, content creator, and educator with over 10 years of experience helping brands, creatives, and small businesses grow their presence both online and in-person. Drawing from his background as a DJ and entrepreneur, he has built multiple platforms and audiences by turning passion into strategy—and now helps vendors and small business owners do the same through clear branding and simple, effective marketing systems.

🔑 Key Highlights:

  • 10+ years in digital marketing, branding, and social media strategy

  • Marketing Manager for a 90-year-old global retail brand, overseeing all social, branding, and e-commerce growth

  • Creator of By Santos Consulting, helping small businesses and creatives grow with workshops, coaching, and content strategy

  • Grew a personal audience of 200K+ organically through consistent storytelling and brand building

  • Experienced in building clarity and brand alignment for entrepreneurs—from local market vendors to international performers

Aaron Horner

AMH Services / Coaching & Consulting

Aaron Horner’s executive director work experiences led him from corporate logistics to nonprofit arts-based philanthropy. He then entered into workforce development by supporting individuals impacted by poverty, the foster and justice systems, then with those without housing through outreach, case management, system building, and problem solving by way of his executive leadership roles. He finds joy in sharing what he learns through his life experiences.

As an experienced and serial entrepreneur with deep knowledge of the work necessary to directly support those in need, lead teams, acquire funding and build structure to keep and grow programming, Aaron now invests his heart, talent, network and compassion into organizations and individuals seeking to scale up in impact and engagement.

Aaron is a husband of 25+ years, father of 3 wonderful adults, business owner of AMHServices, LLC, Pastor, MC, DJ and inspirational leader in search of ways for him to use his gifts to pollinate, activate, incubate and nurture the gifts that exist in others.

Key Highlights:

  • 16 years experience as an Executive level Leader in the nonprofit space and LLC owner

  • Executive Coach for small businesses and nonprofit leaders

  • Grew 3 different nonprofit organizations from ($16k-$1.7m, $100k-$400k, $100k-$3.5m)

  • Experienced in building structures, partnerships, coalitions and affecting change in industry (both for and non-profit spaces)